SMS Short code service is primarily used for lead generation or receiving feedbacks from the customers. In a shared short code environment every company which wants to avail this service will be provided with a Keyword (Keyword is an unique identifier for your company on our shared short code. e.g. if, your companies name is XYZ Ltd and you took a keyword say XYZL on our short code then every message which starts with XYZL and a blank space will be forwarded to your panel. In short we recognize the incoming messages on the basis of keywords and forward it to the respective companies account.).

Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. CSCs can be leased by anyone interested in interacting with nearly 200 million wireless consumers.

In other parts of the world, countries have already developed their own CSC programs - and innovations have followed. Television, radio, coupons and payment methods have changed because of CSC innovations in other countries. What kinds of breakthroughs will CSCs bring about in the technologically savvy United States wireless community? The answers are as limitless as the human imagination.