We will Send customized bulk SMS messages to our thousands of registered users.
Here are some examples:
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Use Enterprise Connect to :
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50% off on all mens and ladies wear in any of our chain of stores. Offer valid till 5th
March. |
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Just flash this message and get 10% discount on all orders above Rs.250/- at Pizza |
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Enable security personnel to better coordinate during emergencies. |
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Hut- offer valid till 31st July, 2008
Show this message at any Levi's company outlet between the 15th and 20th of July
and get 10% off on all your purchases |
Comparison Of SMS Against Other Means Of Advertising
SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and
retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts.
Standard communications mediums available to marketers and advertisers are usually rated
on three factors: Reach, Cost and Effectiveness / Retention
| SR. |
MEDIUM |
REACH |
COST |
RETENTION |
| 1. |
Television |
One of the Highest |
Very High |
Good |
| 2. |
Radio |
Medium |
Medium |
Poor |
| 3. |
Website Banners |
Medium |
High |
Dropping |
| 4. |
E-mail |
Medium |
Low |
Extremely Low |
| 5. |
Print Media |
Low |
High |
Good |
| 6. |
Billboards |
Medium |
Medium |
Medium |
| 7. |
Moving Media |
Medium |
High |
Low |
| 8. |
Telephone |
Medium |
High |
Medium |
| 9. |
Fax |
Low |
Medium |
Low |
| 10. |
Standard Mailers |
Good |
High |
Medium |
| 11. |
Personal Interaction |
Low |
High |
Good |
As a New Strongest Medium available,
SMS has the following Advantages Above all Mediums |
| 12. |
SMS |
Very High Reach |
Low Cost |
High Retention |
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